START-UPS & SMART COMMUNITIES

Smart communities or smart cities, are the epitome of a sophisticated and modern lifestyle where everything runs on the efficiency of the latest tech. Although the term “smart city” has gained a wider currency, there is still confusion about what a smart city is, especially since several similar terms are often used interchangeably. Research published by the IEE-CCD Smart Cities White Paper states that by 2050, 9 billion humans will be living on Earth of which 70 percent will be in cities, implying development of best practices to improving city resource management. A smart city must combine legacy networks and new communication architectures in order to configure existing communication networks to achieve compatibility and interoperability. In this section, topics on social media interaction, engagement and the challenges of fostering smart communities will be explored.

 

E-commerce or the dot.com phenomena began in the early 1990s. In the last 3 decades, e-commerce has moved into its second generation wave incorporating search engine optimization and building upon content syndication. Most conventional brick and mortar businesses by now have an online presence and markets to provide better services and effective strategies for link building. Today's new business models are built upon network platforms and engaging directly with consumers and stakeholders. New critical success factors look at the capabilities and dynamics of network effects, value creation, value capture and new business models. In this session, opportunities to understand the “winner-take all market” and the “how-to” question in order to develop digital strategies in a start-up business environment will be shared by industry experts.

 

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